India is certainly one of the world's most dynamic mobile markets. Downloads of Dhani, for example, passed 60m in Q2 2021. Our numbers reveal rapid growth in this market sector. Products such as StashFin, Dhani, Kissht and Slice Super Card make it possible for consumers to access near-instant credit. According to our numbers, one of the market-leading products Khata Book had 14 million average smartphone monthly active users in India in Q2 2021.Ī parallel opportunity created by the UPI-led digitization of payments has been in 'buy now pay later' and credit apps. Vendors need products that make it easy to keep accounts, create sales reports and provide good customer care.
This growth has created a significant opportunity among developers to create apps for merchants. Indeed, the volume of UPI transactions doubled in a year to reach nearly 8 billion in Q2 2021 alone. The move has accelerated the take-up of digital and mobile payments on and offline. They can then move money easily without disclosing bank details.
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UPI lets people link an alias (mobile number, fingerprint) to their bank account. Download 1 Mobile Market For Windows 7 - best software for Windows. In 2016, the government took the bold step of launching the Unified Payments Interface. Consumers and Merchants Embrace Digital Payments – and App Developers RespondĪnother area in which India is a true pace-setter is mobile payments. The situation is very different in other regions. In fact, domestic titles barely figure in the India games charts just 7.6% of the top 1000 are made by homegrown publishers. The game is a mobile riff on the board game, Ludo, which is actually based on the ancient Indian game of Pachisi.Īlthough Ludo King is locally developed, it is something of an anomaly. The top game for the period (by downloads and active users) was Ludo King, a free-to-play title developed by Indian studio Gametion Technologies. In H1 2021 Indian players installed 4.8 billion games. Just as impressive, India is also the world’s top market for mobile gaming – at least in terms of downloads across iOS and Google Play. India’s Passion for Gaming Takes It To the Top Indeed, at 4.6 hours on average per day per person in Q3 2021, India now ranks among the most mobile-first consumers in the world. In total, that added up to a collective 651 billion hours for the year. 2020 was the year in which Indian consumers (on average) spent more than four hours a day in apps for the first time. This is building on an impressive 2020, in which Indian consumers installed 24 billion apps – up 28% year on year.Īnd this growth is reflected in app engagement too. New data from App Annie reveals India to be the 2nd largest market in the world for app downloads to date in 2021. The number one tag also applies in the mobile context. According to the United Nations, India is expected to become the world's fastest growing economy next year.
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